ABC arbitrage awarded the Stratégies Grand Prix for Design 2011
For the second year running, the ABC arbitrage group has won the Grand Prix Stratégies du Design. This award, granted by a jury of communication specialists, is France’s most prestigious distinction in corporate communication.
The Grand Prix Stratégies du Design 2011 was given to ABC arbitrage for its “Goûtez-moi” annual report (corporate communication category) at the official ceremony, celebrating the 25th anniversary of the event on 5th October 2011 at the Espace Pierre Cardin in Paris
In line with its longstanding policy of innovating and producing atypical annual reports, the 2010 edition took the form of an unusual cookery book. Cuisine, whether classical or molecular, gastronomical or home-made, offers endless variations and challenges, and is therefore a perfect analogy for the business of arbitrage. A limited collector’s edition of the report was printed with an edible cover.
The award distinguishes ABC arbitrage’s daring approach and its creativity, breaking with the traditional concepts and codes of the financial industry, offering a mix of controlled impertinence and explaining a rather rigorous business in an entertaining way. This way of presenting the company has always been well received by the group’s stakeholders and the community at large, and ABC arbitrage will continue to produce distinctive publications, designing and delivering its communication in a way that clearly expresses its special position in the financial markets.
The ABC arbitrage group accepted the Grand Prix with a great deal of pride and pleasure, sharing the award with all the members of the talented team at its partner agency Aristophane (Mickael, Delphine, Julie and Yann in particular), and with its copywriter Michel Celemenski.